Regenerative Organic Certification (ROC) and similar programs are comprehensive standards that elevate traditional organic farming by emphasizing soil health, animal welfare, and social fairness. For wines and spirits, this certification signifies a commitment both to environmentally sustainable practices and ethical labor standards.

Environmentally, ROC focuses on regenerative agriculture techniques that enhance soil fertility, increase biodiversity, and sequester carbon, thereby mitigating climate change. Practices such as cover cropping, reduced tillage, and organic composting improve soil structure and promote a thriving ecosystem. In viticulture, these methods lead to healthier vineyards capable of producing high-quality grapes without reliance on synthetic inputs.

Social fairness is a cornerstone of ROC, ensuring fair labor practices throughout the production process. This includes providing equitable wages, safe working conditions, and respecting workers' rights to organize. In the context of wine and spirits, it ensures that vineyard and distillery workers are treated with dignity and respect, fostering a more ethical and transparent supply chain.