Campari is an iconic Italian bitter apéritif with a distinctive crimson hue and a complex flavor profile. Crafted through the infusion of herbs, aromatic plants, and fruit in alcohol and water, its exact recipe remains a closely guarded secret.

Renowned for its bittersweet taste, Campari features prominent notes of bitter orange, cherry, rhubarb, and warm spices, creating a unique and captivating drinking experience. 

Since its creation in 1860 by Gaspare Campari in Novara, Italy, Campari has become a symbol of Italian style and excellence. It is a key ingredient in classic cocktails such as the Negroni, Americano, and Boulevardier, and is often enjoyed simply with soda water or as part of a spritz.

Campari's vibrant red color and multi-layered bitter taste continue to inspire bartenders and cocktail enthusiasts worldwide, making it a timeless staple in any home bar.